Choosing Between SEO Freelancers and SEO Agencies

Search Engine Optimisation might just be the best thing for you, and especially if you are a business owner. This has mostly to do with the fact that the searchers are still one of the most efficient types of marketing, and what could be better than getting the customers come to you! However, in order to get the SEO done, you have to get someone to do it for you, and the question remains – should you hire a SEO agency or a SEO freelancer to do the job!

Lets see what these two are about, and then we’ll let you decide which of them suits you or your business the best.

SEO Agencies

There usually are 3 types of SEO agencies, and you need to know how to differentiate them in order to get what you want. There are the design agencies, the digital marketing agencies, and the SEO agencies.

Design agencies are something that you ought to avoid at all cost. Some of these might be great at their job, but when it comes to SEO in the form of an add-on, they’ll hardly have the skilled workers necessary for such a project. Before hiring these guys, check if they have any good case studies, but be prepared for a negative answer, because that’s what you’ll likely get.

Digital marketing agencies are the most common kind of SEO agencies that you can find nowadays, and precisely because of the fact that there are so many of them, you have to chose wisely. These agencies deal with social media promotion, local SEO, content marketing, paid advertisements, searches and so on. But, keep in mind that there are three types of these agencies: the bad ones that give the SEO a bad name; the great ones that will help you make a lot of money and have great workers but cost a lot; and the slow ones that do everything by the book but don’t utilize all the resources as they should. Do some research and see which company falls under which of these types.

SEO agencies are the third type of these kinds of agencies, and deal only with SEO. Even though they are great at this, there seems to be less and less of them. They build their case studies solely on profitability and rankings, and are great agencies to complete the job for you.

SEO Freelancers

And then we have the SEO freelancers, which offer a lot more personal approach to both marketing and SEO. Before hiring one of these, always ask for case studies and testimonials, because you can never be too sure. Gareth has plenty of case studies on his site (prime example – www.garethseoconsultant.co.uk)
There are three types of these:

The useless ones are like salesmen, they hype themselves up and then promise too much, and end up not delivering what was promised. Avoid these guys, because the chances are they’re not very good at SEO optimising.

The outsourcers are the guys that hire cheap SEO optimisers, pay them a penny, and then just keep the difference for themselves. It’s always cheaper to just hire the outsourced guy, and that is why you ought to avoid the outsourcers.

The perfect ones are the professional and personal SEO freelancers that know what they’re doing and do everything by themselves. They have a good ranking and are great at SEO optimising, but are bad at selling themselves, which means that you’ll have to dig around to find them.

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